Sarah Foo

Sarah Elizabeth Foo brings a thoughtful and people-first approach to marketing and operations.

As Director of Marketing and Community at DKD Group, she oversees initiatives that enhance member experience, strengthen internal culture, and drive community engagement across Singapore’s largest Anytime Fitness network. Her role also includes building strategic partnerships with other fitness and wellness brands, as well as leading internal projects and SOP development to support team alignment and growth.

Her career spans global organisations including Singapore Airlines, Darktrace, Gartner, and impact.com, where she built a strong foundation in customer success, cross-functional collaboration, and people-focused communication. She also serves on the board of Sponsors in Tech, a non-profit in Singapore supporting initiatives that create career pathways for women in technology.